We’re committed to doing better and our aim is to responsibly source 100% of our collections by 2030.

From the way we make our products to the people we work with, we have made consciously responsible choices, both on our journey to becoming a zero-waste business and to being a truly inclusive and empowering brand.

We passionately believe in leaving a legacy we can be proud of and are excited for you to join us on our journey.

Planet & people are at the heart of what we do.

How We Are Reducing Our Environmental Impact

By 2025, it’s our aim that 80% of our materials will be low impact alternatives. The environmental footprint of the fashion industry is significant and we take our responsibility to reduce our impact seriously.

In order to reduce our carbon footprint, we are taking conscious steps to assess the impacts of our business. We are committed to working towards a low impact future by reducing the impacts of how we make our products by making our design process more circular – substituting our conventional raw materials with more responsible alternatives, as well as lower impact manufacturing methods and supporting a longer life cycle.

We are working towards reducing the impacts of transport and distribution, while expanding the use of renewable energy and improving efficiencies in the buildings where we operate, design and sell our products, as well as encouraging our supply chain partners to do the same.

Switching to responsible materials

Over the last four years, we have questioned where and how the raw materials we use are grown and produced, supporting us to make better decisions and source more responsible material alternatives that address key issues such as traceability, land management and agriculture, biodiversity, animal welfare and decent work.

We will continue to reduce the amount of single-use plastic we use and address energy efficiencies, waste reduction, increasing recycling and reducing the use of water and virgin single use-plastic as well as addressing the responsible management of chemicals.

We are working towards using paper and cardboard from FSC Registered sources in all our packaging.